Document Type

Article

Language

eng

Publication Date

9-2009

Publisher

SAGE Publications

Source Publication

Journal of Macromarketing

Source ISSN

0276-1467

Abstract

This article updates earlier work by the authors and proposes the social teachings of the Roman Catholic Church to be an encompassing and coherent normative theory, a source of principles that address contemporary issues in marketing, especially when a manager faces ethically charged questions. The authors propose that this application of a tradition in moral theology offers a novel approach for helping resolve contemporary ethical problems in marketing. Their approach to this task pursues two paths. First, the main tenets of Catholic social teaching are presented, along with some discussion of sources. Then, some of the ethical issues associated with contemporary marketing are introduced. These two paths are joined together by connecting Catholic social teaching principles to these questions. Finally, they argue for the value of this approach outside the framework of any denominational or sectarian context.

Comments

Accepted version. Journal of Macromarketing, Vol. 29, No. 3 (September 2009): 233-243. DOI. © 2009 SAGE Publications. Used with permission.

Download

Included in

Marketing Commons

Share

COinS