Reflections about Professor Robert F. Lusch: Friend, Co-author and Marketing Visionary

Authors

Gene Laczniak, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

9-1-2020

Publisher

SAGE Publications

Source Publication

Journal of Macromarketing

Source ISSN

0276-1467

Abstract

This personal commentary offers some brief reflections about the late Professor Robert F. Lusch. These insights are offered by someone who knew him for many decades as a friend, colleague and co-author.

Comments

Accepted version. Journal of Macromarketing, Vol. 40, No. 3 (September 1, 2020): 294-297. DOI. © 2020 SAGE Publications. Used with permission.

Recommended Citation

Laczniak, Gene, "Reflections about Professor Robert F. Lusch: Friend, Co-author and Marketing Visionary" (2020). Marketing Faculty Research and Publications. 286.
https://epublications.marquette.edu/market_fac/286