Document Type
Article
Publication Date
8-2022
Publisher
American Marketing Association
Source Publication
Journal of Public Policy & Marketing
Source ISSN
0743-9156
Abstract
In this article for the 40th Anniversary of the Journal of Public Policy & Marketing (JPPM), the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors then offer examples of JPPM research informing policy across different stages of the policy-making process: problem identification, agenda setting, policy formulation, budgeting, implementation, and evaluation. They also discuss important sources of public policy (e.g., federal, state, and international agencies; self-regulation; the courts; nonprofits; society; industry standards; company policies; personal ethics) and their role in the marketing and public policy process. The authors then offer JPPM application examples (consumer protection; antitrust/competition; vulnerability; diversity, equity, and inclusion; nutrition labeling; addiction, cannabis, and antidrug research; tobacco warning labeling and education; and privacy and technology) and share ideas for developing research that contributes to the marketing and public policy discipline and in making a positive difference in society and people's lives.
Recommended Citation
Andrews, J. Craig; Burton, Scot; Gundlach, Gregory T.; Hill, Ronald Paul; Kees, Jeremy; Netemeyer, Richard G.; and Walker, Kristen L., "What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers" (2022). Marketing Faculty Research and Publications. 297.
https://epublications.marquette.edu/market_fac/297
Comments
Published version. Journal of Public Policy & Marketing, Vol. 41, No. 1 (January 1, 2022): 10-33. DOI. © 2022 American Marketing Association. Used with permission.