Sell Me This Artificial Pen: Using ChatGPT to Enhance Sales Role Plays

Authors

Alexander Milovic, Marquette UniversityFollow
Moumita Das Gyomlai, Ohio University
Brian I. Spaid, Marquette UniversityFollow
Rebecca Dingus, Kent State University

Document Type

Article

Publication Date

2024

Publisher

Taylor & Francis (Routledge)

Source Publication

Marketing Education Review

Source ISSN

1052-8008

Original Item ID

DOI: 10.1080/10528008.2024.2341278

Abstract

The recent popularity of ChatGPT and artificial intelligence chatbots presents both challenges and opportunities for incorporating this modern technology in the classroom. This paper introduces an activity that uses ChatGPT to help students practice their role playing sales skills. The benefits of using this AI chatbot for role play training include allowing students to practice when it’s convenient and have the ability to react to a chatbot taking on personas of different buyer types. Survey results demonstrate the effectiveness of this training method for both role play training and general familiarity with ChatGPT.

Comments

Marketing Education Review, Vol. 34, No. 2 (2024): 137-143. DOI.

Recommended Citation

Milovic, Alexander; Gyomlai, Moumita Das; Spaid, Brian I.; and Dingus, Rebecca, "Sell Me This Artificial Pen: Using ChatGPT to Enhance Sales Role Plays" (2024). Marketing Faculty Research and Publications. 312.
https://epublications.marquette.edu/market_fac/312