Document Type
Contribution to Book
Publication Date
2001
Source Publication
The Handbook of Marketing and Society
Source ISSN
0761916261
Abstract
The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy.
Recommended Citation
Andrews, J. Craig, "The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy" (2001). Marketing Faculty Research and Publications. 64.
https://epublications.marquette.edu/market_fac/64
Comments
Published version. "The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy" in The Handbook of Marketing and Society. Eds. Paul N. Bloom and Gregory Thomas Gundlach. Thousand Oaks CA: Sage Publications Inc., 2001: 1-33. Publisher link. © 2001 Sage Publications. Used with permission.