Document Type
Article
Language
eng
Publication Date
1996
Publisher
Emerald
Source Publication
European Journal of Marketing
Source ISSN
0309-0566
Abstract
Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross-cultural issues.
Recommended Citation
Lysonski, Steven; Durvasula, Srinivas; and Zotos, Yorgos, "Consumer Decision Making Styles: A Multi-Country Investigation" (1996). Marketing Faculty Research and Publications. 81.
https://epublications.marquette.edu/market_fac/81
Comments
Accepted version. European Journal of Marketing, Vol. 30, No. 12 (1996): 10-21. DOI. This article is © Emerald Group Publishing and permission has been granted for this version to appear in e-Publications@Marquette. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.