Marketing Ethics: Cases & Readings
Patrick E. Murphy and Gene R. Laczniak. Marketing Ethics: Cases and Readings. Prentice Hall, 2006. Permalink: http://pearsonhighered.com/bookseller/product/Marketing-Ethics-Cases-and-Readings/9780131330887.page
Abstract
For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.
Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
This paper has been withdrawn.