Marketing Ethics: Cases & Readings

Patrick Murphy, University of Notre Dame
Gene Laczniak, Marquette University

Patrick E. Murphy and Gene R. Laczniak. Marketing Ethics: Cases and Readings. Prentice Hall, 2006. Permalink:


For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.

Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.