Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation

Authors

Srinivas Durvasula, Marquette UniversityFollow
Steven Lysonski, Marquette UniversityFollow

Document Type

Contribution to Book

Publication Date

2000

Source Publication

Globalization and Its Managerial Implications

Source ISSN

9780313002809

Comments

"Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation," in Globalization and Its Managerial Implications. Ed. C. P. Rao. Westport, CT.: Quorum Books, 2001: 184-202. Publisher link.

Recommended Citation

Durvasula, Srinivas and Lysonski, Steven, "Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation" (2000). Marketing Faculty Research and Publications. 91.
https://epublications.marquette.edu/market_fac/91