Ethical Marketing Decisions: The Higher Road
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Description
Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
ISBN
9780205136278
Publication Date
1993
Publisher
Pearson
City
Upper Saddle River
Disciplines
Marketing
Comments
Table of Contents
Analyzing Marketing Ethics.
Ethical Reasoning and Marketing Decisions.
Ethics in Marketing Research
Product Management Ethics
Ethical Issues in Distribution, Retailing and Pricing.
Ethical Concerns in Advertising.
Personal Selling Ethics.
International Marketing Ethics.
The Ethics of Social, Professional, and Political Marketing.
Implementing and Auditing Marketing Ethics.