Home > MU Faculty Books > 343
Gene R. Laczniak, Marquette UniversityFollow
0669108332
1985
Lexington Books
Lexington
Marketing
Table of Contents
Ethics in marketing : problems and prospects / T.R. Martin
Framewords for analyzing marketing ethics / Gene R. Laczniak
Implementing and monitoring ethics in advertising / O.C. Ferrell
Studying field salespeople's ethical problems : an approach for designing company policies / Alan J. Dubinsky
Ethical issues in marketing research / Donald S. Tull and Del I. Hawkins
Ethics, price fixing, and the management of price strategy / William J. Kehoe
Ethical issues in multinational marketing / David J. Fritzsche
Incorporating marketing ethics into the organization / Gene R. Laczniak and Patrick E. Murphy
Codes of ethics
Cases.
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Table of Contents
Ethics in marketing : problems and prospects / T.R. Martin
Framewords for analyzing marketing ethics / Gene R. Laczniak
Implementing and monitoring ethics in advertising / O.C. Ferrell
Studying field salespeople's ethical problems : an approach for designing company policies / Alan J. Dubinsky
Ethical issues in marketing research / Donald S. Tull and Del I. Hawkins
Ethics, price fixing, and the management of price strategy / William J. Kehoe
Ethical issues in multinational marketing / David J. Fritzsche
Incorporating marketing ethics into the organization / Gene R. Laczniak and Patrick E. Murphy
Codes of ethics
Cases.