Marketing Ethics: Cases and Readings
Files
Description
Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
ISBN
0131330888
Publication Date
2006
Publisher
Pearson
City
Upper Saddle River, NJ
Disciplines
Marketing
Comments
Table of Contents
Ethical reasoning and marketing decisions
Contemporary readings in marketing ethics
Short cases
Longer cases. Ethical reasoning and marketing decisions / Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein --
Contempt of customer: it's a real crime / Seth Godin
KidNabbing / Melanie Wells
Dangerous Terrain / John J. Fialka
First the target was tobacco, then burgers: so how has big alcohol stayed out of the lawyers' sights? /Adam Jones
When does a gift become a bribe? / Kirk Davidson
The Wal-Mart you don't know: why low prices have a high cost / Charles Fishman
A matter of trust / Jennifer Gilbert
Toy wars / Manuel Velasquez
Toy wars: the rest of the story / Ron Nahser
The cookie case / Catherine Hart
Making it up / Raymond F. Keyes
Krombacher: save nature drink beer / Eva Barcikowski and Johannes Brinkmann
The ethics of selling violent video games / Trevor Prouty
Abercrombie & Fitch / Meg Connelly
Can short skirts sell software? An ethical dilemma / Lori Lepp Corbett
Wave runners galore / John A. Weber
A retailer in Brazil / Miriam Jordan
Koffum Filters / Anu Davgun
Starbucks Coffee Company: a fair trade / Anne Kozak, Peggy Cunningham and Tim Jones
Basta Pasta Food Company Inc. / John E. Bargetto and Patrick E. Murphy
Ethics in retailing: where does one draw the line? / Amanda Hilger and Gene R. Laczniak
Athlete's Foot / Lance Kidder
Andorra Electronics, Ltd. / Raymond Keys