Children's TV Commercials: A Review of Research

Authors

Anees A. Sheikh, Marquette UniversityFollow
V. Kanti Prasad, University of Wisconsin - MilwaukeeFollow
Tanniru R. Rao, University of Wisconsin - MilwaukeeFollow

Document Type

Article

Language

eng

Publication Date

2-7-2006

Publisher

Oxford Academic

Source Publication

Journal of Communication

Source ISSN

0021-9916

Comments

Accepted version. Journal of Communication, Vol. 24, No. 4 (December 1, 1974): 126-136. DOI.© 1974 International Communication Association. Used with permission.

Recommended Citation

Sheikh, Anees A.; Kanti Prasad, V.; and Rao, Tanniru R., "Children's TV Commercials: A Review of Research" (2006). Psychology Faculty Research and Publications. 404.
https://epublications.marquette.edu/psych_fac/404