Viewpoint Apperceptive Ads Let You Dine On ‘Psychological Smorgasbord’

Authors

Humayun Akhter, University of Oklahoma - Norman
Anees A. Sheikh, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

12-25-1981

Publisher

American Marketing Association

Source Publication

Marketing News

Comments

Published version. Marketing News, Vol. 15 (December 25, 1981): 5. Publisher link. © 1981 American Marketing Association. Used with permission.

Recommended Citation

Akhter, Humayun and Sheikh, Anees A., "Viewpoint Apperceptive Ads Let You Dine On ‘Psychological Smorgasbord’" (1981). Psychology Faculty Research and Publications. 454.
https://epublications.marquette.edu/psych_fac/454