Date of Award
Summer 1997
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
Abstract
The purpose of this study was to identify the major predictors of cable subscribers' satisfaction and motivation. Under the assumption that audiences actively select media or media contents to fulfill their needs. If media or media content fulfill their needs, they repeatedly consume the media or its contents, this study was aimed at investigating cable subscribers' media use patterns and preferences for media contents
Recommended Citation
Choi, Yong Jun, "Cable Subscribers' Preferences for Programs or Channels as Predictors of Cable Subscribership" (1997). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1623.
https://epublications.marquette.edu/theses/1623