Date of Award
Summer 1994
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Ksobiech, Kenneth
Second Advisor
Schrank, Carl
Third Advisor
Krajec, Debra
Abstract
This study is motivated by an interest in examining and improving marketing practices for performing arts organizations. As a result, the study examines the views of local artists, arts managers and administrators, marketing experts, authors, government art advocates, researchers and artistic directors to evaluate the reaction to marketing the nonprofit performing arts organization and the reality in promoting the arts marketer as a fundamental role in arts management.
Recommended Citation
McGeorge, Judith L., "Management for the Sake of Art: The Role of the Arts Marketer" (1994). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1763.
https://epublications.marquette.edu/theses/1763