Date of Award
Thesis - Restricted
Master of Arts (MA)
This study is motivated by an interest in examining and improving marketing practices for performing arts organizations. As a result, the study examines the views of local artists, arts managers and administrators, marketing experts, authors, government art advocates, researchers and artistic directors to evaluate the reaction to marketing the nonprofit performing arts organization and the reality in promoting the arts marketer as a fundamental role in arts management.
McGeorge, Judith L., "Management for the Sake of Art: The Role of the Arts Marketer" (1994). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1763.