Date of Award
Summer 1986
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Spear, Stephen J.
Second Advisor
Banks, Mark J.
Third Advisor
Havice, Michael
Abstract
This research focuses generally on the issue of interpersonal interactions between buyers and sellers at an organizational level but more specifically how salespeople acquire meaningful knowledge about customers for positive problem-solving results.
Recommended Citation
Costello, Maureen Clare, "A Knowledge Acquisition Model for Sales Communication" (1986). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1825.
https://epublications.marquette.edu/theses/1825
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