Date of Award
Fall 1991
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Thorn, William J.
Second Advisor
Okonkwor, Raphael Chude
Third Advisor
Turner, Lynn
Abstract
This study examined 231 responses to a questionnaire administered to high school students in Milwaukee, Wisconsin. Using the SPSS program it analyzed frequencies and tabulated the data to find out what gratifications teenagers derive from magazine reading The study also suggested features that are popular with teenagers. Using the uses and gratifications approach, it SHOWED that teenagers use magazines for obtaining gratifications related to personal-identity, and that for obtaining the other three gratifications, examined by the study, (surveillance, interaction, and diversion) magazines did not prove effective.
Recommended Citation
Palathingal, Simon V., "A Uses and Gratifications Study of Magazine Usage by Teenagers" (1991). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1852.
https://epublications.marquette.edu/theses/1852