Date of Award
Summer 1988
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Ksobiech, Kenneth
Second Advisor
Banks, Mark J.
Third Advisor
Tiedge, James T.
Abstract
The purpose of this study was to determine, using a coorientational approach, what content and form variables were important to viewers, and how accurately they were predicted by practicing broadcast journalists in a given community. The coorientational measurements of congruency, agreement, and accuracy were used to assess the relative importance of these local television news variables for both groups.
Recommended Citation
Hanizeski, Kathleen, "The Relative Importance of Content and Form Variables in Local Television News: A Coorientational Approach" (1988). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1866.
https://epublications.marquette.edu/theses/1866