Date of Award
Fall 1995
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Pokrywczynski, James
Second Advisor
Bauer, Connie L.
Third Advisor
Schrank, Carl
Abstract
In recent years the study of mental imagery has received wide spread attention in consumer behavior. However, most of this research has been confined to general advertising. Also, previous research has not looked at the effects of multiple exposures in telemarketing. Therefore, this study extends the existing research by examining the effects of imagery and multiple exposures in a telemarketing message.
Recommended Citation
Viegas, Garth W., "The Effects of Imagery and Repetition in Telemarketing" (1995). Master's Theses (1922-2009) Access restricted to Marquette Campus. 2025.
https://epublications.marquette.edu/theses/2025