Date of Award
Spring 2018
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
D'Urso, Scott
Second Advisor
Marklin, Richard
Third Advisor
Waters, Eric
Abstract
Augmented Reality (AR) is very useful for many different fields and purposes such as entertainment, education, military, navigation, industrial, or electric utility. Electric utilities find use in AR due to the flexibility of location and the real-time information sharing with visuals to keep employees safe and efficient. This exploratory study investigated the use of infographic templates as a way to introduce this new technology to line workers in the electric utility field. Infographics were used as a way to prime workers to be more aware of the technology and its possible uses as well as usefulness. Through the use of Communication Accommodation Theory and the Technology Acceptance Model, the researcher found evidence indicating that presenting information in a clear and interesting way increased electric utility workers desire to adopt the new technology through perceived ease of use and perceived usefulness (Davis, Bagozzi & Warshaw, 1989).