Title

Applying Broom's Role Scales to Thai Public Relations Practitioners

Document Type

Article

Language

eng

Format of Original

12 p.

Publication Date

Winter 1995

Publisher

Elsevier

Source Publication

Public Relations Review

Source ISSN

0363-8111

Original Item ID

doi: 10.1016/0363-8111(95)90116-7

Abstract

This ankle used Broom's role scales to examine roles behaviors of Thai public relations practitioners to see if they perceive their roles similarly to their American counterparts. Four factors and one isolate emerged from the factor analysis: manager, communication liason, media relation specialist, graphic technician, and editor.

Overall, Broom's role scales appear to have a cross-cultural application, at least with the Thai sample. The manager and communication liaison factors found in this study were consistent with the findings in a series of role studies conducted by Broom and Dozier.

Comments

Public Relations Review, Vol. 21, No. 4 (Winter 1995): 325-336. DOI.

Daradirek Ekachai was affiliated with the Southern Illinois University at Carbondale at the time of publication.