Legitimating Liberal Credentials for the Presidency: John F. Kennedy and The Strategy of Peace

Authors

Steven R. Goldzwig, Marquette UniversityFollow
George N. Dionisopoulos, San Diego State University

Document Type

Article

Language

eng

Format of Original

20 p.

Publication Date

1995

Publisher

Taylor & Francis

Source Publication

Southern Communication Journal

Source ISSN

1041-794X

Abstract

This study examines the rhetorical strategies in John F. Kennedy's campaign book The Strategy of Peace. We isolate three rhetorical strategies: (a) evocation of an air of crisis and drift in foreign policy; (b) conveying a sense that the American people are defined by their “mission” and (c) making extensive, didactic use of historical analysis. We examine how these strategies focused toward establishing an image of effective leadership that would be particularly attractive to liberals within the Democratic party, and thus quiet their concerns about Kennedy's presidential aspirations.

Comments

Southern Communication Journal, Vol. 60, No. 4 (1995): 312-331. DOI.

Recommended Citation

Goldzwig, Steven R. and Dionisopoulos, George N., "Legitimating Liberal Credentials for the Presidency: John F. Kennedy and The Strategy of Peace" (1995). College of Communication Faculty Research and Publications. 370.
https://epublications.marquette.edu/comm_fac/370