Applying Broom's Role Scales to Thai Public Relations Practitioners
Document Type
Article
Language
eng
Format of Original
12 p.
Publication Date
Winter 1995
Publisher
Elsevier
Source Publication
Public Relations Review
Source ISSN
0363-8111
Original Item ID
doi: 10.1016/0363-8111(95)90116-7
Abstract
This ankle used Broom's role scales to examine roles behaviors of Thai public relations practitioners to see if they perceive their roles similarly to their American counterparts. Four factors and one isolate emerged from the factor analysis: manager, communication liaison, media relation specialist, graphic technician, and editor.
Overall, Broom's role scales appear to have a cross-cultural application, at least with the Thai sample. The manager and communication liaison factors found in this study were consistent with the findings in a series of role studies conducted by Broom and Dozier.
Recommended Citation
Ekachai, Daradirek, "Applying Broom's Role Scales to Thai Public Relations Practitioners" (1995). College of Communication Faculty Research and Publications. 156.
https://epublications.marquette.edu/comm_fac/156
Comments
Public Relations Review, Vol. 21, No. 4 (Winter 1995): 325-336. DOI.
Daradirek Ekachai was affiliated with the Southern Illinois University at Carbondale at the time of publication.