Document Type

Marquette Only

Language

eng

Format of Original

21 p.

Publication Date

2009

Publisher

Association of Catholic Colleges and Universities

Source Publication

Journal of Catholic Higher Education

Source ISSN

1948-5891

Abstract

This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.

Comments

Published version. Journal of Catholic Higher Education, Vol. 28, No. 2 (2009): 147-167. Permalink. © Association of Catholic Colleges and Universities 2009. Used with permission.

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