Document Type
Marquette Only
Language
eng
Format of Original
21 p.
Publication Date
2009
Publisher
Association of Catholic Colleges and Universities
Source Publication
Journal of Catholic Higher Education
Source ISSN
1948-5891
Abstract
This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.
Recommended Citation
Feldner, Sarah Bonewits and D'Urso, Scott C., "What’s in a Name? Managing Multiple Organizational Identities in a Catholic University" (2009). College of Communication Faculty Research and Publications. 275.
https://epublications.marquette.edu/comm_fac/275
Comments
Published version. Journal of Catholic Higher Education, Vol. 28, No. 2 (2009): 147-167. Permalink. © 2009 Association of Catholic Colleges and Universities. Used with permission.