What’s in a Name? Managing Multiple Organizational Identities in a Catholic University

Authors

Sarah Bonewits Feldner, Marquette UniversityFollow
Scott C. D'Urso, Marquette UniversityFollow

Document Type

Marquette Only

Language

eng

Format of Original

21 p.

Publication Date

2009

Publisher

Association of Catholic Colleges and Universities

Source Publication

Journal of Catholic Higher Education

Source ISSN

1948-5891

Abstract

This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.

Comments

Published version. Journal of Catholic Higher Education, Vol. 28, No. 2 (Summer 2009): 147-168. Permalink. © 2012 Association of Catholic Colleges and Universities

Recommended Citation

Feldner, Sarah Bonewits and D'Urso, Scott C., "What’s in a Name? Managing Multiple Organizational Identities in a Catholic University" (2009). College of Communication Faculty Research and Publications. 70.
https://epublications.marquette.edu/comm_fac/70