Document Type
Article
Language
eng
Format of Original
34 p.
Publication Date
2009
Publisher
The Organization for Research on Women and Communication (ORWAC)
Source Publication
Women's Studies in Communication
Source ISSN
0749-1409
Recommended Citation
Grow, Jean M., "The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising" (2009). College of Communication Faculty Research and Publications. 60.
https://epublications.marquette.edu/comm_fac/60
Comments
Published version. Women's Studies in Communication, Vol. 31, No. 3 (Fall 2008): 310-343. Permalink. © 2011 ORWC. Used with permission.