Document Type
Contribution to Book
Language
eng
Format of Original
1 p.
Publication Date
2009
Publisher
Pearson/Prentice Hall
Source Publication
Advertising: Principles and Practices
Source ISSN
9780132224154
Recommended Citation
Grow, Jean M., "Nike Women’s Advertising: A Matter of Principle" (2009). College of Communication Faculty Research and Publications. 71.
https://epublications.marquette.edu/comm_fac/71
Comments
Published version. "Nike Women’s Advertising: A Matter of Principle," in Advertising: Principles and Practices. Eds. William Wells, John Burnett and Sandra E Moriarty. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006: 398. Permalink. © 2012 Pearson Education