The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising

Authors

Jean M. Grow, Marquette UniversityFollow

Document Type

Article

Publication Date

2009

Publisher

The Organization for Research on Women and Communication (ORWAC)

Source Publication

Women's Studies in Communication

Source ISSN

0749-1409

Comments

Published version. Women's Studies in Communication, Vol. 31, No. 3 (Fall 2008): 310-343. DOI. © 2011 ORWC. Used with permission.

Recommended Citation

Grow, Jean M., "The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising" (2009). College of Communication Faculty Research and Publications. 60.
https://epublications.marquette.edu/comm_fac/60