Document Type


Publication Date


Source Publication

The Global Studies Journal

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This study examines the effects of economic globalization on competitive situations of local firms in a small economy, the strategic responses of these firms to the competitive developments, and marketing and financial performance outcomes of these strategies. Findings indicate both beneficial and deleterious effects of economic globalization on domestic competitive situations. Findings also indicate variations in strategic responses and performance outcomes of local firms. Implications are presented along with recommendations for future research.


Published version. The Global Studies Journal, Vol. 1, No. 4 (2008): 69-78. Permalink. © Common Ground Publishing 2008. Used with permission.