Document Type

Article

Publication Date

2008

Source Publication

The Global Studies Journal

Abstract

This study examines the effects of economic globalization on competitive situations of local firms in a small economy, the strategic responses of these firms to the competitive developments, and marketing and financial performance outcomes of these strategies. Findings indicate both beneficial and deleterious effects of economic globalization on domestic competitive situations. Findings also indicate variations in strategic responses and performance outcomes of local firms. Implications are presented along with recommendations for future research.

Comments

Published version. The Global Studies Journal, Volume 1, No. 4 (2008), Permalink. Used with permission.