Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance

Authors

Syed H. Akhter, Marquette UniversityFollow
Paul Pounder, University of West Indies

Document Type

Article

Publication Date

2008

Publisher

Common Ground Publishing

Source Publication

The Global Studies Journal

Source ISSN

1835-4432

Abstract

This study examines the effects of economic globalization on competitive situations of local firms in a small economy, the strategic responses of these firms to the competitive developments, and marketing and financial performance outcomes of these strategies. Findings indicate both beneficial and deleterious effects of economic globalization on domestic competitive situations. Findings also indicate variations in strategic responses and performance outcomes of local firms. Implications are presented along with recommendations for future research.

Comments

Published version. The Global Studies Journal, Vol. 1, No. 4 (2008): 69-78. Publisher link. © 2008 Common Ground Publishing. Used with permission.

Recommended Citation

Akhter, Syed H. and Pounder, Paul, "Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance" (2008). Marketing Faculty Research and Publications. 16.
https://epublications.marquette.edu/market_fac/16