Political Risk and the Evolution of the Control of Foreign Business: Equity, Earnings and the Marketing Mix

Authors

Syed Akhter, Marquette UniversityFollow
Robert F. Lusch, University of Oklahoma Norman CampusFollow

Document Type

Article

Language

eng

Publication Date

10-8-2008

Publisher

Taylor and Francis (Routledge)

Source Publication

Journal of Global Marketing

Source ISSN

0891-1762

Abstract

Extreme forms of government intervention such as expropriation, nationalization, and confiscation have received much attention in the business and academic communities. This paper argues that in the future governments will attempt to regulate foreign business activities by exercising control over marketing mis variables to achieve socioeconomic and political objectives. Therefore, international marketing managers should anticipate the likely effects of political risk on marketing mix variables and develop strategies accordingly.

Comments

Journal of Global Marketing, Vol. 1, No. 3 (1988): 109-128. DOI.

Recommended Citation

Akhter, Syed and Lusch, Robert F., "Political Risk and the Evolution of the Control of Foreign Business: Equity, Earnings and the Marketing Mix" (2008). Marketing Faculty Research and Publications. 220.
https://epublications.marquette.edu/market_fac/220