Date of Award
5-1-1931
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Communication
First Advisor
Maynard W. Brown
Abstract
The purpose of this thesis is to set down in readable and summary form the main advertising policies, practices and operations of a modern department store. This thesis will attempt to explain operations of the Schuster Advertising Department under the headlines and phases set forth in the accompanying table.
Recommended Citation
Voss, Raymond J., "Case Studies of Advertising Policies and Practices of the Three Schuster Stores" (1931). Bachelors’ Theses. 1005.
https://epublications.marquette.edu/bachelor_essays/1005
Comments
A Thesis Submitted to the Faculty of the College of Journalism, Marquette University in Partial Fulfillment of the Requirements for the Degree of Bachelor of Philosophy, Milwaukee, Wisconsin