A Study of the American Druggist the Dry Goods Economist and the Merchandise Manager Magazines

Author

Eugene H. Dailey, Marquette University

Date of Award

1935

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Maynard W. Brown

Abstract

The purpose of this thesis was to make a study of three quality trade publications in order to learn just what type of material each one uses, what some of their differences are and the various ways in which they attempt to gain and hold reader interest.

The magazines surveyed were the American Druggist, the Merchandise Manager and the Dry Goods Economist.

Comments

A Thesis Submitted To the College Of Journalism, Marquette University, In Partial Fulfillment of The Requirements for A Degree Of Bachelor Of Philosophy

Recommended Citation

Dailey, Eugene H., "A Study of the American Druggist the Dry Goods Economist and the Merchandise Manager Magazines" (1935). Bachelors’ Theses. 120.
https://epublications.marquette.edu/bachelor_essays/120