Date of Award
6-1928
Degree Type
Bachelors Essay
Degree Name
Bachelor of Science (BS)
Department
Business Administration
Abstract
Modern distribution is becoming a science. Standardization in buying and selling goods is approaching the precision already reached in producing goods. Just as machines are used in packing food and making dresses, so are machines used to sell this food and these dresses. Efficient production is making more goods with less effort in less time. Efficient distribution is selling more goods with less effort in less time. Chain-stores form the machinery of modern distribution. Each chain is a sales factory, where every effort is directed toward making more sales per person per day. Each store or link in the chain is a machine especially designed and managed to produce the maximum number of sales. Machine-like standardization of buying and selling methods is eliminating much of the waste in the old manufacturer-wholesaler-jobber-retailer distribution system.
Recommended Citation
Witmer, Marion Helene, "Chain-Stores and their Relation to Present Day Advertising" (1928). Bachelors’ Theses. 1475.
https://epublications.marquette.edu/bachelor_essays/1475
Comments
A thesis submitted to fulfill the requirements for the degree of Bachelor of Science, College of Journalism, Marquette University, Milwaukee, Wisconsin.