The Circulation of a Home Delivered Newspaper By Means of a Direct Carrier System With District Manager Supervision

Author

E. Lavin Morgan, Marquette University

Date of Award

5-1-1933

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Maynard W. Brown

Second Advisor

J.L. O'Sullivan

Abstract

The purpose of this paper is to describe with as much accuracy and detail as possible the organization and working methods of a city circulation department to deliver a home newspaper in a city of 500,000 population or more. Maintaining a strong circulation figure is essential to the well-being of a newspaper. A strong circulation figure is achieved only by an efficient circulation department that is backed by an editorial policy in which the readers have faith.

Comments

A Thesis Submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of Requirements for the Degree of Bachelor of Philosophy, Milwaukee, Wisconsin

Recommended Citation

Morgan, E. Lavin, "The Circulation of a Home Delivered Newspaper By Means of a Direct Carrier System With District Manager Supervision" (1933). Bachelors’ Theses. 1685.
https://epublications.marquette.edu/bachelor_essays/1685