An Analysis of the Trend of Newspaper Advertising for the Years 1931-1935

Author

Lucretia Moffatt, Marquette University

Date of Award

8-1936

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Jeremiah L. O'Sullivan

Abstract

The purpose of this thesis is to show the more. definite trend toward use of newspaper advertising today than was apparent in the past, in spite of the depressing effects of the economic crash of 1929. Advertising lineage, for most products, experienced a decided decrease between the years 1931 and 1935, but as budgets begin to increase, more and more money is being given over for advertising, the largest part of which is being used for buying newspaper space.

Comments

A Thesis submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Philosophy, Milwaukee, Wisconsin

Recommended Citation

Moffatt, Lucretia, "An Analysis of the Trend of Newspaper Advertising for the Years 1931-1935" (1936). Bachelors’ Theses. 1702.
https://epublications.marquette.edu/bachelor_essays/1702