Broadcast Advertising of the Robert A. Johnston Cracker Company

Author

Agnes Ruth Metzler, Marquette University

Date of Award

1-1932

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Maynard W. Brown

Abstract

The purpose of this thesis on radio broadcasting is to study the main factors which were to be considered when planning certain radio campaigns and to indicate the possible tendencies In radio programs. This thesis applies to general cases and in particular to the radio programs sponsored by the Robert A. Johnston Cracker company.

Comments

A Thesis submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts, Milwaukee, Wisconsin

Recommended Citation

Metzler, Agnes Ruth, "Broadcast Advertising of the Robert A. Johnston Cracker Company" (1932). Bachelors’ Theses. 1720.
https://epublications.marquette.edu/bachelor_essays/1720