Date of Award

5-1930

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Business Administration

First Advisor

Maynard W. Brown

Abstract

Poster advertising is today one of the major advertising mediums, but it has earned itself a bad name because of the poor beginning it had in this country. In order to dispel the mal-impressions that have arisen and are at present in the minds of numerous people throughout the United States, I have here attempted to take up the matter in detail, showing the good points and the bad points as fairly as possible, and drawing my conclusions threfrom. Many of the sections are not a fair viewpoint of the matter because of the difficulty of obtaining convincing material on both sides of the question. However, in such cases I have attempted to give my own viewpoint, regardless of existing conditions, in an endeavor to give a comprehensive study of poster advertising in America today.

Comments

A Thesis Submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment for the Degree of Bachelor of philosophy, Milwaukee, Wisconsin

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