Date of Award
4-5-1924
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Communication
First Advisor
Walter Abel
Second Advisor
John Danihy
Abstract
Psychology of advertising. Just what does this term mean to the average mind and what is its significance?
We speak of the psychology of advertising, politics, history, color, the mob, the crowd, imitation and many other things. The term psychology is applied in much the same way as when we speak of the 'art' of this and that thing. The art of anything concerns the way it is done and the psychology of it would refer to the affects it has on the mind of those concerned.
Recommended Citation
Sievert, Clarence, "The Psychology of Advertising" (1924). Bachelors’ Theses. 2064.
https://epublications.marquette.edu/bachelor_essays/2064