Date of Award

4-1936

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Business Administration

First Advisor

Maynard W Brown

Abstract

The purpose of this thesis is to determine by a series of interviews with the agents in charge of retail store promotion, how many of the 43 possible advertising media are used by Milwaukee retailers and why the selected ones are chosen, thus determining what are the most effective ways of advertising a retail store in Milwaukee as discovered by Milwaukee advertisers. It is not the aim of this thesis to select one medium as being the proper one, in preference to all others, but rather to determine what are now being used by the various classes of stores.

Comments

A thesis submitted to the Faculty of the Journalism College of Marquette University In partial fulfillment of the requirements for the Degree of Bachelor of Arts. Marquette University, Milwaukee, Wisconsin.

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