Standards of Marketing Efficiency

Author

Walter G. Schallitz, Marquette University

Date of Award

6-1926

Degree Type

Bachelors Essay

Degree Name

Bachelor of Science (BS)

Department

Business Administration

First Advisor

Avery L. Carlson

Second Advisor

J. Freeman Pyle

Abstract

In all business, profits depend ultimately upon the ability to sell goods and service advantageously. A factory may possess every facility for maximum production at minimum cost, but unless the selling methods are carefully designed to meet the peculiar requirements of the product and of the market, the business cannot be conducted at a profit. The professional man and the business house dealing chiefly in service instead of goods likewise find the basis of profit largely in the ability to get in touch with those who need what they have to offer and in satisfying that need in the most acceptable manner.

Comments

A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration. Marquette University, Milwaukee, Wisconsin.

Recommended Citation

Schallitz, Walter G., "Standards of Marketing Efficiency" (1926). Bachelors’ Theses. 2214.
https://epublications.marquette.edu/bachelor_essays/2214