Date of Award


Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)


The material for this thesis has been gathered from personal letters, accompanied by a questionnaire, which were sent to the advertising managers of thirty-five newspapers throughout the country and Canada.

After a thorough investigation it was found that there are no books that dwell directly on the subject and the questionnaire and letter that follow directly after the bibliography were sent to gain the information.

Many of the advertising managers went to a lengthy discussion on the subject but the majority of answers were returned, written on the back of the questionnaire. These were very meager in the information that they conveyed. '

Two articles, one appearing in the April, 28, 1928 issue of the Editor and Publisher, and another appearing in the December issue of Printers Ink Monthly were the only articles to be found in print that dwelt in any way with the subject.


A Thesis submitted to partially fulfill the requirements for the Degree of Bachelor of Philosophy in Journalism.