Date of Award
5-1932
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Business Administration
First Advisor
Maynard W. Brown
Abstract
It is the purpose of this thesis to point out the position of the shopping page, together with its supplementary pages; the advantages of .such a service to the reader, to, the magazine, and to the concern being advertised in and through women's magazines. The Magazines to be considered are: Harper's Bazaar, Vogue, Good Housekeeping, Ladies' Home Journal, Women's Home Companion, and Delineator.
Recommended Citation
McCanany, Mary, "Personal Shopper's Service in Women's Magazines" (1932). Bachelors’ Theses. 268.
https://epublications.marquette.edu/bachelor_essays/268