Date of Award
2-1932
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Business Administration
First Advisor
Maynard W. Brown
Abstract
The purpose of this thesis is to determine what efforts have been made by the Milwaukee Electric Railway and. Light Company to establish favorable public relations for itself in Milwaukee and that portion of the state of Wisconsin in which it operates. The Milwaukee company, a subsidiary of the North American company, has been taken as representative of the electric railway and light industry. Its activity in promoting its merchandise and services seems to indicate the general trend of the service industries to indulge in advertising and publicity work. That its work is not identical to that of any other utility and therefore hardly typical is admitted. This thesis sets forth the outstanding achievements of the company’s advertising department since its formation and the facts upon which the company bases its belief in the worth of such achievements both in pecuniary returns and the more intangible resultant good will.
Recommended Citation
McCabe, Helen M., "Public Relations Work of the Milwaukee Electric Railway and Light Company" (1932). Bachelors’ Theses. 890.
https://epublications.marquette.edu/bachelor_essays/890
Comments
A Thesis submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts, Milwaukee, Wisconsin