Department Store Advertising

Author

James Fleming, Marquette University

Date of Award

4-1933

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

Second Advisor

Maynard W. Brown

Abstract

The primary purpose in the writing of this thesis on "Department Store Advertising" is to give the depart­ment store viewpoint in the conduct of advertising, with the newspaper as a focal medium. Volumes have been written regarding the newspaper's side in this kind of advertising, but the advertisers have received little mention. It is to this end that a study was made of the conduct of advertising by these retail establishments and this thesis will embody the findings.

Comments

A Thesis Submitted to the Faculty of the College of Journalism, Marquette university, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Philosophy.

Recommended Citation

Fleming, James, "Department Store Advertising" (1933). Bachelors’ Theses. 482.
https://epublications.marquette.edu/bachelor_essays/482