The Industrial Advertising Dollar

Author

Arthur H. Nicolaus, Marquette University

Date of Award

6-1926

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

Abstract

Although our time may be called the era of big business and extensive advertising, I believe that the day of intensive advertising is still young. Millions have been expended on placing selling copy before the reader and a surprising amount of that expenditure has been spent without any economic calculation of its return.

Comments

A Thesis Submitted to Fulfill The Requirements For The Degree of Bachelor of Philosophy in Journalism. Marquette University, Milwaukee, Wisconsin

Recommended Citation

Nicolaus, Arthur H., "The Industrial Advertising Dollar" (1926). Bachelors’ Theses. 746.
https://epublications.marquette.edu/bachelor_essays/746