Date of Award
4-1924
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Communication
First Advisor
Walter Abel
Abstract
Advertisers many years ago made little use of psychology in their campaigns — at least they claimed the same. But when their advertisements are alalyzed and the motives found to which they appealed in their copy, it is seen that they acted according to the everyday tendencies if mankind and truthfully employed psychology.
Recommended Citation
Lang, Martin, "Psychology as Used in Advertising" (1924). Bachelors’ Theses. 868.
https://epublications.marquette.edu/bachelor_essays/868